SPORTY TV

Sport is movement. Movement takes place in time and space. Movement creates energy. The identity of SPORTY TV is based on three interconnected variables that define sport activity: Space, Time, Energy. SPORTY TV is a Czech local television station that focuses on otherwise unbroadcast content, league competitions, women's and youth sports.

Client: SPORTY TV
Everything except 3D Animation: Oficina
Art Direction & 3D Animation: Matej Martinec
For full identity case study please visit Oficina website.

SPORTY TV Logo animations

Logo animations incorporate the concept of movement in space and time through a reduced simulation of a spatial agent on a flat surface. The movement of the agent affects the simulation with every movement. The frontal view of the agent, together with the typography, creates the brand of the television.

SPORTY TV Identities

Identities grasp movement in space and time through the simulation of 3D space, the agent enters the space and leaves negative imprint in it. A volleyball and basketball agent in the sand, a football player and a handball player in the balls.

SPORTY TV Magazine openers

Magazine openers grasp space and time through the agent’s trail in space. The agent leaves behind a trail that subsequently no longer follows the default setting.

SPORTY TV Identities

Identities grasp movement in space and time through the simulation of 3D space, the agent enters the space and leaves negative imprint in it. A volleyball and basketball agent in the sand, a football player and a handball player in the balls.

SPORTY TV Magazine openers

Magazine openers grasp space and time through the agent’s trail in space. The agent leaves behind a trail that subsequently no longer follows the default setting.

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